One of the biggest challenges insurance brokers face today is protecting their book of business- that is, retaining clients and keeping them happy. While brokers are always looking to add new clients, protecting the book of business is the number one priority for many brokers, and it is becoming increasingly difficult for a number of reasons. When insurance brokers choose to work with a PEO, they are able to go above and beyond to offer their clients a variety of HR solutions that help smaller clients enjoy the same benefits as much larger employers. This is becoming increasingly important as small business owners are facing increasing challenges themselves, and are looking for increased value from service providers. Insurance brokers that choose to work with PEOs will differentiate themselves. In a highly competitive market, offering the additional benefits of a PEO to potential clients can be the factor that drives prospects to choose one insurance broker over another.
One of the biggest challenges insurance brokers face today is protecting their book of business- that is, retaining clients and keeping them happy. While brokers are always looking to add new clients, protecting the book of business is the number one priority for many...
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